Mailing List Magic

Overview
Curriculum

Take control of your author career by transforming freebie seekers into loyal fans with this step-by-step course on MailerLite automations.

You'll learn how to set up your MailerLite account, connect it seamlessly with BookFunnel, and craft the critical emails and automations that every author needs, whether you're self-pub, trad-pub, or hybrid.

This course empowers you to build and nurture your mailing list, the one platform you own and control, free from the unpredictability of social media algorithms. By the end, you'll have set-and-forget automations that will help you create a fanbase that's excited to support your work and eager for your next release.

Take the guesswork out of email marketing with easy, step-by-step guidance to set up MailerLite automations. Learn how to create workflows that engage readers and run your mailing list on autopilot. Focus on writing while your emails do the work for you!

Discover proven strategies to grow your list with readers who love your genre. From choosing your lead magnet to using BookFunnel effectively, you’ll learn how to attract the perfect audience. Build your mailing list the smart way, starting today!

Keep readers coming back for more with thoughtfully crafted emails that build trust and excitement. Learn how to connect with your audience and turn subscribers into lifelong fans. It’s time to create a fanbase that truly supports your work!

Frequently Asked Questions

What will I get out of this course?
If you complete all the assignments and follow the steps in the video walkthroughs, you will have a fully functional series of email automations to help you grow your subscriber list and turn freebie seekers into fans.

When does the course start and finish?
Whenever you’re ready! Mailing List Magic is completely self-paced, so you can dive in right away or take it slow. You’re in control of your schedule!

How long do I have access to the course?
Forever and always! Once you’re enrolled, you’ll have unlimited access—whether you want to binge it in a weekend or revisit lessons months (or years!) down the road.

Do you offer a money-back guarantee?
Yep! I want you to feel good about your investment, so there’s a no-stress, 7-day money-back guarantee. If you decide it’s not for you, just let me know within a week, and I’ll send your money back—no hard feelings.


Presented by

Curriculum

  • 15 Sections
  • 31 Lessons
  • 0m Duration
Expand All
Introduction
4 Lessons
  1. Why Do Mailing Lists Matter?
  2. Course Structure Overview
  3. Definitions
  4. Meet the Key Funnels
Your Lead Magnet
2 Lessons
  1. Choose Your Lead Magnet
  2. Prepare Your Lead Magnet
Writing the “Welcome” Flow
3 Lessons
  1. Welcoming New Readers to Your List
  2. The Delivery Email
  3. The Download Reminder
Writing the “Nurture” Flow
4 Lessons
  1. What Is a Nurture Flow?
  2. Nurture Flow Content
  3. Recycling Content You've Already Created
  4. Ideating
Writing the “Winback” Flow
4 Lessons
  1. Why to Prune Your Subscriber List
  2. Your Winback Magnet
  3. The FOMO Check-In Email
  4. The Last Chance Email
Setting Up Mailerlite
4 Lessons
  1. Why MailerLite?
  2. Account Setup
  3. Groups
  4. Bonus Lesson: Hosting Your Lead Magnet With BookFunnel Video Walkthrough
Creating Your MailerLite Landing Page
2 Lessons
  1. Gather Your Landing Page Assets
  2. Landing Page Video Walkthrough
Setting Up the “Welcome” Flow
1 Lesson
  1. Welcome Flow Video Walkthrough
Setting Up the “Nurture” Flow
1 Lesson
  1. Nurture Flow Video Walkthrough
Setting Up the “Winback” Flow
1 Lesson
  1. Winback Flow Video Walkthrough
Testing Your Flows
1 Lesson
  1. Test Your Flows
Setting Up Your Automation Maintenance Plan
1 Lesson
  1. Setting Up Your Automation Maintenance Plan
How Do I Get Subscribers?
1 Lesson
  1. Growing Your Subscriber List
Campaigns
1 Lesson
  1. What Are Campaigns?
Wrap-Up
1 Lesson
  1. Thank you!

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